PROJECT
Bowa Pilates
What started as visually developing downloadable and printed collateral as an additional revenue stream for this business owner and fitness influencer with over 20k followers, turned it into a full blown logo and brand redesign that included an extensive fitness instructor how-to guide, a complete website overhaul, and a brand cheat sheet she could reference as she continue to build her brand.
The logo and brand guide
After working together for print and digital collateral on her existing brand, the client returned to reevaluate her brand from the ground up. She felt her previous brand, although sleek and confident, was cold and distant, reminiscent of a brutalist approach to design. Overall, it lacked humanity—the opposite what’s at the core of Pilates. The challenge was to revitalize the logo and visual identity, evolving it into a modern, feel-good, movement-derived visualization.
Through Megan’s proven logo process— based on foundational research, client feedback and collaboration at each step in the process, and pixel perfect execution—we landed on a logo that solved the problem. With this as our stepping stone, we moved forward with defining key brand elements within a brand kit to then drive the website design and additional content creation.
The website
Using Squarespace as the foundational builder, custom graphics for content blocks and hero images were created to bring the site to life. The brand that was formed in the logo and visual identity system build was implemented with careful selection and execution of each of the content blocks.
Featured on the Bowa Pilates ‘Shop’ page are digital + downloadable materials as well as printed journals and collateral for aspiring instructors—all designed by The Mega Creative Company.
The digital and print collateral collection
The client’s business model was multifaceted. In addition to being a Pilates influencer with +20k followers on Instagram and providing in-person and virtual lessons, she also wanted to put her vast knowledge to paper for an additional revenue stream opportunity. Not only did she want to sell her services, but she also wanted to sell her ideas and wider philosophical approach. Alana saw a gap in the market for Pilates instructors—the need for a streamlined note taking system to organize classes and exercises.
We developed a lesson planner journal and in-class reference sheet that Alana sells digitally along with hard copies to purchase. In the very first day, she scored nearly 50 paid downloads of the digital journal, has over 25.5K views of her Instagram reel that launched the product (with over 600 likes and over 300 comments on that post!), and gained over 2,000 followers over night. She has since promoted her collateral via Instagram reels 9 times for a total of 200k views, generating over 2,000 comments, collectively.
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This 52 page how-to guide jump starts Pilate instructor’s approach to teaching giving them tools to masterfully create lesson plans with in-depth examples. Within, the book are also custom branded illustrations that were created to breathe additional life and brand uniquenes into the piece.
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These items were designed to aid Pilates instructors with the formation of their class lesson plans and act as a quick reference guide for them as they teach.
*Note that these pieces were designed based on the client’s previous brand.
"Megan is a magician! From the very first message, she communicated clearly and promptly, really taking the time to understand my needs and vision. She delivered exactly what I was hoping for, exceeding my expectations with clean, organized, and visually appealing designs.
Not only did she nail the format, but she went beyond and researched multiple printing manufactures, providing me with many options based on my budget. Her turnaround time was lightning fast, and I genuinely felt valued and heard throughout the process, and now I have a beautiful and functional product that did not exist before! Thank you, Megan! You're amazing!"
— Alana Wilbur, Owner of BOWA Pilates (@alana.moves)View more featured projects
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